Are you a blogger who needs some ideas to help boost traffic to your blog? Check out these ten traffic-boosting strategies to increase blog traffic when you’re first starting to create content for your blog.
In the beginning, it’s extremely hard to get a constant flow of readers to your blog. Some bloggers spend months and months writing incredible content before they start to see the needle move at a rate that makes them feel comfortable with their progress. Still, we keep pressing forward because we love to blog, and our mission is important to us. We have to keep the faith that one day, the metrics will start to move in our favor.
Until then, I have ten strategies you can use to work on building your traffic in the meantime.
1→LinkedIn [Best for B2B Blog Topics]
Though you can still post your content on LinkedIn if you write for consumers, you’ll get the best bang for your sweat equity on LinkedIn if your content serves a reading audience that runs their own businesses. These targets can be entrepreneurs, jobseekers, authors, other bloggers, CEOs, human resource professionals, etc. But, whoever you’re targeting, you should fashions your posts to speak directly to what their needs, interests, and wants are.
2→TikTok [Best for Influencer, Author, Dance, and Music Blog Topics]
Does your content relate to those viral videos we see coming from TikTok? This would be a great way to put your blog on the fast track for generating tons of content. One way to do this through TikTok would be to stay on top of the current trends for your topic, putting your hat in the ring to participate with the types of videos that are trending that day/week/month. Or maybe you have a great idea for a challenge, dance, or trend to put out into the online world? This is a chance for you to make your mark.
3→Pinterest [Best If You Are a Bloggers Blogger]
Because Pinterest is one of the top platforms for bloggers to build traffic, you’ll be able to reach a lot of readers if you focus primarily on building traffic through pins on Pinterest. You can slow roll your growth there by posting once a week, or if you want to make a bigger impact, some experts recommend pinning up to twenty-five times per day.
4→Email Marketing [Helpful for Increasing Your Income as a Blogger]
No matter what your niche is, having a healthy email marketing list will be a powerful tool in your blogging arsenal. These are not quick to build, so I’d recommend starting as soon as possible. Start thinking about free or reduced-cost digital products you can offer for download to entice your readers to sign up for your list. This is still—and will be for some time to come—an excellent way to supercharge your income, either through affiliate marketing or offering your own products or services.
5→Instagram [One of the Best Overall Platforms for a Blogger]
At Instagram, you’ll be able to reach a wide variety of potential fans of your blog because many different industries use Instagram to communicate with their customers. This makes it pretty versatile; so, no matter what your niche is, you’re likely to find a decent audience on this social media platform. This is especially great for you if you love creating short videos (reels on Instagram) or great-looking graphics.
But don’t worry if you don’t have the best design skills. You can sign up for Canva—they have a free account and a low-cost pro subscription you can use to create amazing images. (I use them several times a day, so they’ve paid several times over for the monthly subscription fee I pay to use them.)
6→Writing Articles on Medium [Best for Freelance Writing, Self-Help, Entrepreneur, and Business Niches]
Medium is a great place to create short articles that dive into topics related to your niche or business. It’s been a great business builder for many freelance writers or bloggers because it’s more of a social media platform where the content is much longer than you might find on Twitter, Facebook, or LinkedIn. Now, the readership on this platform leans heavily toward writers working to build their platforms, so this would be a great place for you to build if you offer something valuable to other writers or bloggers. Because I write about blogging and work with authors and bloggers in my freelance business, this is a natural place for me to put most of my promotional efforts into.
7→YouTube Channel [Best for a Blogger Who Wants to Create a Course in Their Niche]
If you’re comfortable appearing and/or talking in longer videos that teach your fans how to do something specific, this is a great platform that will help you drive a lot of traffic to your blog. I’m still working on my video skills, so this isn’t a platform I’m currently working on promoting. But, if you feel like you can engage your fans on video with your unique content, this is one platform you should be thinking about using. It’s one of the most-used search engines around, and even though TikTok has gained in popularity the past few years, YouTube still offers creators a platform for polished educational content that easily shows up in search results.
I think this is an excellent platform for content creators who want to eventually build courses because it will first and foremost get you into the habit of creating educational videos in your niche. Along the way, you’ll discover what topics resonate with your fans the most, and you’ll be able to discern from that response what the market needs related to your expertise.
8→Search Engine Optimization (SEO) [Everyone Should Be Paying Attention to SEO]
As a blogger, one thing you’ll need to learn more about is SEO because creating unique and helpful content will be how your future customers, clients, and fans find you the quickest. And you know what’s even better than that? If you understand SEO basics, then this is work you’ll be able to do for free. Granted, it’s not always easy to rank on the first page of Google, especially if you blog in a popular niche, but like blogging in general, the more work you put into it, the more you’ll get out of it eventually.
9→Guest Blogging [Works Well for Any Niche!]
Start making a database now of great blogs in your niche you admire. Start interacting with them, and maybe you can even start a private conversation with the blogger to them know you appreciate their content. If you’re just starting your blog, I’d recommend starting small, then working your way up to the bigger blogs. You can’t just jump out the gate trying to be a writer on Gary Vee’s website, unless you have something incredibly powerful to offer his brand. And, once you start making waves with your own blog, it’s likely people will start coming to you to help add some more value to their brand.
10→Facebook Groups [Great for Most Bloggers]
What’s the best Facebook Group for your niche? You should be networking regularly in whatever group that might be. Answer questions. Offer assistance. Talk people through their challenges, obstacles, and problems. Give them expert advice. Be there to listen if that’s what’s required. Through this networking, you’ll be able to quietly announce yourself as an expert in that niche, and people will start to think of you the next time they need advice.
Obviously, these aren’t the only ways to generate traffic, so I’d love to hear from you about what works best for your blog. Maybe you have an unconventional way to generate traffic? If so, I’m sure the world would love to hear from you!